Change the narrative
Change the perceptions
Making your mark in a competitive environment
To strengthen
your reputation
Grow your customer base
Identify new partners
Ease your entry into a new market
Accelerate your fundraising
WHY CALL ON A SPECIALIZED AGENCY?
OUR 5-PILLAR APPROACH
Editorial
Strategic
Media
Crisis
Reputational
Editorial
Develop a narrative that's relevant and appealing to local audiences. Thinking about your narrative from the outset is critical to the long-term success of your business. Drawing on its network of experts, Candela can help you build a narrative that will strongly influence how you are perceived in your target markets.
Why choose Candela?
Key figures & perceptions
Candela is capitalising on the continent's appetite for media with an exponentially growing audience.
6h36
average time a person spends per day consuming media on the continent.
60%
of the urban population in Africa gets their information via social media every day or several times a week.
2nd
Economic, business and corporate news is the second most covered topic in the African media.
2x
times more consumers get their information from digital media than from the printed press.
Click on the image opposite to read our decryption
At Candela, we focus on the perception of reality. We're convinced that facts alone don't matter. Understanding how an audience perceives a reality enables us to build an effective narrative and deliver a statement that is listened to.
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Click on the images below to read our decoding.
Climate disruption perceived, but global warming insufficiently taken into account in Mauritania
Mistrust and misunderstanding of Islamic finance in South Africa
Contact us
We'd be delighted to talk to you to find out more about your business, introduce you to our services or identify areas for collaboration.
